When you write for just a single web site or blog, you tend to stray a bit over the edges of your niche. After all, you are more than just your niche, and you tend to use the only outlet you have to talk about what’s important to you.
When you write for multiple sites, you really get the point of sticking to a niche.
I’m currently writing for Online Opportunity, doWAHDiddy (the team work at home blog I mentioned in a previous post), the BellaOnline.com site about role playing games, a site where we feature our family’s healthy recipes, and at the Advisory Panel.
Each site has a different niche. In the case of Online Opportunity and doWAHdiddy, there’s some conceptual overlap. Online Opportunity deals with Internet Marketing and other ways to earn online, doWAHdiddy deals with working at home. Writing for both helps me to keep each more true to their niche than I might otherwise, and gives me an outlet for slightly off-topic posts I might want to make.
For example, I made a post recently at doWAHdiddy.org about Keeping High Productivity At Home where I talked about the importance of where your home office is. That post would have been slightly off-topic here, but if I’d only had this blog I could have justified making the post.
I’m a big fan of keeping sites and blogs tightly focused on their niches. You won’t find reviews of the latest episode of a favorite TV show, or random web pictures on any of my sites (unless that’s their niche).
So if you find yourself wanting to write a lot of off-topic posts, consider starting another site around an appropriate niche, and making them there. Your regular readers will appreciate not seeing the off-topic posts, and you just might attract a new set of readers at the new site.