Site Build It! Day 6

I’m not finished creating content for my Site Build It! powered niche site yet, but have done enough to be able to comment on the tools.

The core of day 6 is the Site Builder tool. This is what allows anyone to create a professional website even if they know nothing about HTML.

Site Builder, like most of the SBI! tools, favors efficiency over glitz. The tool is not a What You See Is What You Get graphical editor of web pages, but a block by block editor. You can drop into your page multiple kinds of blocks, including headlines, text paragraphs, links, images, and more. You can also upload your own HTML if you prefer to write your own pages.

While I’m comfortable with writing HTML, I wanted to use Site Builder the same way a novice would. So I’m sticking with block by block editing.

The first step in Site Builder is to choose your site’s look and feel. There are around 100 prebuilt themes that you can use with a single click. Each can also be customized in various ways to make it your own. You can also use a completely custom theme by uploading the files to Site Builder.

The second step is to write your site’s home page. The home page does not have all the options that other pages in the site do. A home page is basically a headline and a big text block. The goal is to keep the home page simple, and get visitors to click through the various navigation links to other pages in the site. Site Builder does let you easily enter META keywords and description.

Where Site Builder really shines is in the Analyze It! button.

As you’re creating a page, you can click Analyze It! to get an evaluation of your page. It checks the keyword density of the page, the inter-site linking from page to page, the presence of the page’s keyword in key areas, etc. Basically, every SEO trick the Site Build It! team could come up with is programmed into Analyze It!. The result is that you don’t need to know SEO yourself in order to build a nicely optimized page. Just follow all the Analyze It! recommendations.

Some lesser used features that are also built into the tool are the ability to pop under one of your pages when your home page is displayed, and the ability to require a password be entered before a page can be viewed.

Day 6 also involves setting up email for your site. I opted to use Google Apps for the domain, and the SBI! guide has detailed instructions on getting that setup.

The only problem I had with Site Builder is that there’s no “save as draft” feature. So you can’t write a dozen interrelated pages and then publish them all at once. Pages must be ready for visitors when you publish them. This isn’t a problem when you first start building your site, since the search engines don’t know about it yet, but after you’ve started to get some traffic you need to make sure any page you publish is suitable to be seen by real visitors.

I estimate that I’ll have anywhere from 40 to 50 pages in the site when I’m done. The amount of keyword research credits Site Build It! gives you was more than enough for identifying the main keyword for the site, and the keywords for all the tier 2 pages. There won’t be enough, though, for identifying all the tier 3 keywords. And the SBI! keyword research tool is really overkill for tier 3 pages. I plan to use the Google Adwords keyword tool for tier 3 keywords, and save my remaining SBI! credits for researching entirely new niches.

I’d say I’m about 15% done with Day 6. Day 7 is about traffic generation, but I don’t expect I’ll be there for some time yet. Meanwhile, the neglected site on this same niche has been submitted to directories already, and is waiting for traffic to arrive.

Click here for a quick tour that includes some screenshots of Site Builder.

10 Replies to “Site Build It! Day 6”

  1. Hi Lori, at the risk of sounding like an SBI! fanboy, SBI! rocks! I’m still creating content pages, but I’m more and more impressed with how much the Analyze It! tool does. And the parent company, Site Sell, has become my new definition of an ethical company (I’ve got a post for next week on this topic).

    So, yeah, I highly recommend giving SBI! a try. I think there’s a 30 day guarantee, so you can get your money back if you decide it isn’t for you.

  2. Jay, I was wondering how far along are you now with your site? I have been checking into SBI! for about a year now and am one of their affiliates. I am planning to buy it hopefuly in the next couple of months. Is it possible to make one site worth enough to replace an income? Would you need to have more than one site?

    I just heard about their Store Build it! Do you know anything about it? Does the Blog Builder come with SBI! or does it cost extra?

  3. Hi Brenda! It is possible to build one site that replaces an income, but it’ll take a bit of luck and some time. The luck is in having a personal interest fit well with a popular niche. You can make money with *any* niche site, but the amount depends on the demand for information on that niche online.

    The time is going through the action guide and working through all the steps. While it’s a 10 “day” action guide, replacing an income isn’t going to happen until you have a lot of content and have done the traffic building.

    Plus learning proper monetization of your niche, etc.

    The case studies at SBI! are fascinating to read, especially the one where the niche is kids birthday parties.

    So it’s definitely possible, but like anything else it’s equally possible to give up too early and not see it through.

    I just put some Adsense ads on my site a week or so ago to test the waters for monetizing it, and have been earning about $1 on 20 to 30 visitors a day. That’s promising enough to have me looking into building more traffic and more effective monetization options.

  4. Brenda, sorry I missed your question about Store Build It and blog builder. Store Build It is extra, and I haven’t used it yet. It’s really only for full scale online stores. You can use Paypal without it to test the waters and see if a store is something that will work well for your site.

    Every SBI! site has a built in blog, where every change you make to the site gets an entry. But if you want a full blown blog, you’ll probably want to integrate WordPress into the site (which can be done using InfinIt).

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