I’ve noticed a trend lately with my program reviews, that I outrank the programs themselves in Google search results.
Doing a search on “Big Dog Heavy Hitters” or “Stealth Money Maker” puts my reviews in the #1 spot, with the actual program page further down. And this is generally just a day after I write my review.
In one day, getting the #1 spot in Google for a new program.
I can’t claim to have any secret here, it’s something that anyone can do. Here are the key elements:
Your blog must have some age
In Internet terms, my blog, being about 10 months old, is nearly ancient! Most blogs die off much earlier than that. So Google sees my blog as more of an authority, because of the age.
Your blog must be SEO optimized
The meta keyword and meta description tags should be used, and contain the post title. The post title should be in an H1 heading. Have good keyword density, etc.
Many WordPress themes aren’t SEO optimized by default, in particular many do not put post titles in an H1 heading.
You should review programs that are newer than your blog
The difference in ages between the two sites is enough to give your site more authority in Google’s eyes, even though their site has the keywords in their domain name.
Google loves frequently updated sites, so daily posting helps your posts to get indexed very quickly.
Use a plugin that creates sitemaps automatically and lets Google and Yahoo know about them. This helps Google determine the most recent content.
Follow all of the above, and you should be able to outrank the program pages themselves. For most programs, that isn’t a big deal, but if you hit one that becomes extremely popular all of a sudden your review is now seen as an authority and you’ll get a good share of the organic traffic from searches.