Okay, so for this new ebook I want to create video tutorials as part of an upsell package.
My general philosophy on upsell packages is that they should be unique content that makes using the original product much easier for the customer. So those customers that are willing to pay for the upsell package get an easier experience than those who don’t. For my ebook, video tutorials made a lot of sense.
Unfortunately, the freely available products for creating video tutorials fall just a bit short of being as convenient as they could be. My biggest problem is that I’m often demonstrating using a variety of applications, which require dynamically zooming in to show detail. The paid products will do that, but the free ones don’t, at least not so that I can work with them.
Another problem is me…I’m a perfectionist, and it’s nearly impossible to get through even a short video segment without making some sort of mistake. I know that I need to move on and get over it, but I keep wanting to redo the video to fix the mistake (and of course I’ll make a different mistake).
Obviously my talents don’t run to creating videos! I’ll keep at it, though, and get them done.
Progress continues on getting the web site set up for my latest ebook. But slowly.
Every time I start working on the upsell package (a video tutorial series, plus some WordPress goodies), it’s ever so tempting to just come over here and write a blog post instead.
Blogging is easy, and that’s part of what makes it attractive. Who wouldn’t want to make a living writing about what you had for dinner the night before, or what you watched on TV? Writing blog posts is just about the ideal job for anyone who is literate. You don’t have to put too much thought into them, you don’t have to think too far ahead, and you don’t have to spend the entire day at it.
By contrast, Internet Marketing is more time consuming, and harder to put together. The possible returns are greater, but putting the effort into getting there is tough, when the ease of blogging beckons.
Average blogging income is pretty limited, though, which will keep me working on my IM projects. My tests with Adsense on this blog, which gets about 100 unique visitors a day, is that it’ll earn $0.50 a day. Granted, the IM audience isn’t crazy about clicking on ads, but that’s still pretty low.
So, the work continues…