Okay, I’ll admit it…I suck at pay-per-click (PPC) advertising.
I originally got into Internet Marketing via the Google Cash ebook way back when, and gave Adwords marketing of affiliate products a try. I had about twenty campaigns, and only one of them made any money. I think it made about $5 a month. Sure, if I could have banged out another fifty of those campaigns, I’d have been in good shape, but I never managed another.
In fact, the click through rate of my existing campaigns was so bad, it started affecting new campaigns I’d start, increasing the amount I’d need to bid to rank highly for a keyword.
Yeah, I’m a PPC moron. So what am I doing writing a post about becoming a Qualified Google Advertising Professional?
For anyone who doesn’t know the details, the Qualified Google Advertising Professional certification means that you’ve spent $1,000 in Adwords over a three month period, and passed an exam. To help you succeed at the exam, and at Adwords in general, Google provides quite a bit of training material.
I wanted to see if this training could help even a PPC moron like myself become successful with Adwords. Further, I’m in no position to simply spend $1,000 to get the certification, since we just moved and our old house hasn’t sold (and isn’t likely to until February, because of the holidays).
So I wanted to see if it was possible to not only complete the training and pass the exam if you knew nothing about PPC marketing (or worse, had bad habits to unlearn), but also if it was possible to do on a limited budget. Remember, you have to spend $1,000 on Adwords ads over a three month period…if you make more than that using those ads, you’re not permanently out any money at all.
So, this is a bit of a personal challenge for myself. A sort of “learn Adwords or bust” sort of challenge.
I’m writing this as I have just completed the registration for the program, and viewed the first training video (the “What is Google and what is Adwords” video). I have no idea whether I’ll succeed or fail, but for anyone else who wants to get into PPC but isn’t sure how to begin, I’ll give it my best shot and you can follow my progress as I go.
Wish me luck!