Why Comments on Blogs Are Important

A blog lives and dies by the traffic it attracts.

You can use various techniques to get traffic, but the best way is to get it through search engines. This traffic is free, and they are already interested in what you have to say. Search engine traffic is largely driven by your content.

And your content includes the comments other people leave on your blog. Comments can cause your blog to get traffic you never expected, and attract readers from new audiences. As an example, Online Opportunity recently had a visitor who was searching Google looking for ways a 14 year-old could make money online. They ended up at my post about how to make money blogging.

That visitor wasn’t due to the content I put into the post, but due to a comment left by Carl Ocab. In the comment Carl shared that he was 14 and made money blogging.

These trickles of traffic add up over time to a steady stream. Comments give you content that is different from what you normally write, and help you to attract visitors you might not otherwise have attracted.

Also note that comments on old blog posts make it seem to search engines that the page’s content has been updated. Search engines like pages that update their content regularly.

In the early days of a blog, it can be tough to get people to comment. Later, when a blog has a thousand visitors a day, every post will get some comments. New blogs need to be a bit more creative, though.

One creative approach is being taken by Mr. P over at Cash for Comments. You can find the full details here, but the short of it is that in exchange for 5 comments on his blog and a review, he’ll return the favor and give you a review and five comments on your blog. The scheme seems to be working out well for him.

Other approaches to increasing comments include closing posts with questions, or holding contests for comments. An example of a contest for comments is over at Pure Blogging’s $200 contest. Basically, $100 is awarded to whoever submits the 1,000th comment on the blog. So go comment on Pure Blogging, and maybe you can make an easy $100!

Pure Blogging is also giving $100 to a random blogger who helps spread the word about this contest. This post doesn’t count, since it isn’t in a post of its own. So if you want to enter that portion of the contest for a chance at $100, click the link above and check out the contest rules.

However you do it, increasing the number of comments on your blog is a great way to increase the amount of traffic you’re getting. What are your favorite ways of getting visitors to comment?

Free PDF Ebooks Review

I’ve posted before about using free ebooks for enticing subscribers to join your list.

The best sort of free ebook is one that you can rebrand. This allows you to change the affiliate links in the ebook to use your own affiliate links instead of the authors. Most ebook authors give you this ability if you join their list (demonstrating yet another technique for building a list). The best of the PDF rebranders seems to be Viral PDF, if you’re looking to create your own ebook and allow rebranding of it.

I ran across a site the other days, FreePDFEbooks.com. This is a site full of rebrandable ebooks. The best part is, you don’t need to do anything to rebrand them other than link to them with your affiliate link. The ebooks are then automatically rebranded with your Clickbank id and a link to your website. Click through above and download one of the ebooks to see what I mean.

This is a very cool technique that is, unfortunately, ruined by the fact that all the ebooks are little more than reprinted ezine articles followed by mostly relevant ads for Clickbank products. The ebooks are definitely a cut below what we’re used to these days. You could try to use these ebooks to build a list, but I wouldn’t recommend it.

But, it’s free to join and if you have some way of driving free traffic to the site, you might make a few bucks from it.

NPN Case Study Concludes

Back on May 23rd, I posted that I was starting a case study on the promotion of an MLM business through typical beginner Internet marketing techniques.

The MLM used was NPN. The point of the case study was not to determine if NPN was a good opportunity or not, but to see how well the typical techniques a beginning Internet marketer might use worked.

Here’s a review of how I promoted NPN:

  1. Using NPN’s own lead packages ($30 per month for a few hundred leads)
  2. Posting in appropriate forums
  3. Sending emails to safelists
  4. Some bulk pop under traffic

The leads were sent NPN designed autorepsonder letters for a month. For safelists, I used Herculist and GOTSafeList. For the bulk popunder traffic I used BuyHitsCheap.

All told, I sent about 13,000 visits to my NPN affiliate link. Also, remember that NPN is a forced matrix, so there was the possibility of spillover from above. I deliberately picked NPN from a safelist ad, figuring that if my sponsor was using the same techniques to promote NPN as I planned on using, the spillover wouldn’t skew the results of the case study.

Total results: 0 signups under me. This counts personal signups and spillover.

The conclusion you should take away from this is that the typical beginning Internet marketing techniques do not work very well.

I’ve posted recently about techniques that can be used to do the job more effectively. Splash pages, for example, are far better than sending visitors to your affiliate link. Building a targeted list will get you more signups than sending out to a safelist.

While creating and tracking splash pages, and building a targeted list, take more time and energy than using the simple techniques, the increase in effectiveness is worth it. Your primary use of traffic exchanges and safelists should be to build recognition of who you are, and to build your list.

If you must promote an opportunity like NPN on a traffic exchange, do so using a splash page. You’ll see much better results than by using your affiliate link directly.