When you think about finding your niche online, you probably think in terms of topic areas that you either know a lot about, or that you enjoy. And that’s a good thing. Picking a topic area allows you to create knowledgeable content on the topic, attract traffic, and make money from the traffic.

But it’s important that you don’t forget the cracks.

The cracks are the areas where it’s just a bit hard to get things done online. The bits about working or living online that make people stumble, every time they hit one. You can make an enormous amount of money by filling in the cracks.

Picture the world before Paypal. Sending money online was a hard task, a crack that people stumbled over. Paypal changed all that, and made a lot of money in the process. Ebay filled in the crack between people who wanted to sell online, and people who wanted to buy.

The cracks these days are smaller, but they still exist. Look at my recent reviews of Oronjo or OblinQ. Those are services that fill in the cracks, making it easier to do what you could already do.

Filling in the cracks makes you a service provider, not a content producer.

You don’t need to be a programmer to fill in the cracks. You just need to spot a crack, and be willing to partner with programmers who can make your vision of a service to fill it in a reality.

So when you’re online, doing your normal business, look for those things that are just more difficult than you think they need to be. That might be an opportunity!

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