I was going to just ignore John Chow’s ebook and get on with posting new material. I’m not particularly fond of rehashing the current popular posts, and I have a backlog of original content to add to the blog.

But, when you write a blog about making money online, and one of the world’s most successful bloggers writes an ebook about making money online, people are going to wonder if you’re paying attention if you don’t at least mention it. So this post is about why I’m not reviewing John Chow’s ebook.

It isn’t evil

John seems to take great pride in calling his distribution of a free ebook to drive traffic to his site “evil”, and his readership buys it. The fact is, this technique has been around for years, and can’t really even be considered particularly clever these days. It is a good solid technique that works well, though.

It’s repackaged forum posts

Everything in the ebook is available in the archives of John’s blog. There’s no value added here, no roadmap for beginning bloggers to follow. Just a jumble of posts that you have to wade through to create your own roadmap. I put this on par with collecting public domain documents into an ebook and distributing it.

John’s blog is not about making money online

Despite the huge success of his positioning for the keyword “make money online”, John’s blog is no longer about making money online. It’s for making money online. Displaying advertisements on a blog that attracts newcomers to the idea of making money online is misleading. Someone new to the Internet or blogs might click on an advertisement and think it’s something John endorses. That’s one of the reasons I do not, and have no plans to, display ads on this blog.

Now, there’s absolutely nothing wrong with repackaging old forum posts into an ebook and giving it away to boost traffic to your site. But there’s also nothing original about it, and it doesn’t really deserve the hype it’s getting.

What do you think?

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