So you’ve found an affiliate product you want to promote, and are ready to advertise.

Most companies will provide some sample sales letters you can use for advertising. The theory is that those sales letters will be of a higher quality than what you could write yourself. You can use the sales letters in email marketing, sending to safelists, etc. There are times when using company sales letters makes a lot of sense.

There are also times when it’s exactly the wrong thing to do.

First, make sure the sales letter really is better than you can do yourself. Some company sales letters are pretty bad.

Second, be aware of what other advertisements your target audience may be seeing. For example, if you have an opt-in list, you might think that sending the company sales letter to your list is a great idea. Keep in mind that the people who subscribe to your list probably subscribe to other lists on the same topic. And all of those list owners will be trying to sell them the same product, possibly by using company sales letters.

As a list subscriber, it’s really annoying to see the same sales letter coming from multiple lists. It hurts the credibility of the list owners, and makes it pretty clear that they just care about making money off their subscribers. If you are fortunate enough to have a list, take the time to write a personal letter for your list, addressing why the product is good for your subscribers specifically.

If you have a blog, especially don’t use company hyped sales letters in your blog. It makes you look unprofessional, and will hurt your search engine rankings because of duplicate content (because others will probably do the same thing). Write a proper review for your blog.

Save the company sales letters for safelists and ezine advertisements.

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