Everyone obsesses on the public page rank that Google calculates once a quarter or so, to the point of actively seeking links from high PR sites in order to increase their PR at the next update. That quarterly PR is known as toolbar PR, because that’s what shows in the Google toolbar for pages you’re viewing.

In fact, toolbar PR is a nearly useless metric.

PR does play a part in search engine result positioning, but that’s live PR, not toolbar PR. Live PR is continually adjusted by Google as they crawl the web.

When I posted about doing reviews of Online Opportunity in exchange for a backlink from a PR 0 blog, that was tongue in cheek. My toolbar PR is 0 because the blog started just about when the last PR update happened. But my live PR is higher, because I’ve been accumulating backlinks all along. Since it’s live PR that helps in search engine results positioning, a link from Online Opportunity is a good thing.

How good? That’s the part we don’t know yet. The only value of toolbar PR is to give you an idea what the live PR for a site was during the last PR update. For established sites, you can be relatively confident that the live PR of the site is right around the toolbar PR. For new sites, toolbar PR is not a reliable indicator of the site’s live PR.

So in addition to the review for backlink offer, I’m going to start a contest. Predict the toolbar PR of Online Opportunity at the next update (probably in August or September), and win a prize! Enter the contest by leaving a comment on this post with your prediction.

Since there are only eleven possible answers to the question, it’s likely we’ll have multiple winners. So the prize has to be something that can be provided to multiple people.

Any suggestions?

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