Most people look for MLM programs to join based on the details of the program itself.

Typically they’re looking for a program that will let them profit with as little effort as possible, which is certainly attractive. So a forced matrix is good, since you can get spillover from your upline. High commissions on your first level are good, since that puts you into profit soonest. A typical setup is that when your first level is filled, you’ll be breaking even on your membership fees.

What most people don’t consider is the importance of your sponsor in the program.

A good sponsor is more than the source of potential spillover in a forced matrix. A good sponsor will offer you advice, encouragement, and support. A great sponsor will take direct action to help you succeed, knowing that your success is their success.

If you join an MLM program and your sponsor does not contact you, that’s a good sign that your sponsor doesn’t really care if you succeed or not. If someone else in your upline contacts you, that’s a good sign that your sponsor is relying on spillover from above. The person who did contact you is effectively your sponsor for the purposes of this article.

Here are some of the concrete actions a sponsor can take to help you succeed.

Offer Expert Advice

Your sponsor is, in a sense, more experienced than you if only because you joined the program under them. They no doubt have knowledge that can help you short-circuit some of the learning curve in the program, and should be willing to share that advice with you.

Offer Marketing Help

Your sponsor has shown an ability to get at least one referral, you. They should, at the least, be willing to let you know what has worked best for them. They may also provide you with access to splash pages they’ve used. A great sponsor will offer you a spot in a URL rotator that they send traffic to, to help you gain referrals through their marketing efforts.

Not Bombard You with Advertisements

A great sponsor will not send you advertisements about other programs to join. They may, now and then, point you to an opportunity that complements what you’re already doing, but they won’t try to get you to join every opportunity they’re in just to get referrals.

I try to model these actions with my referrals in any program I work. I’ve found that keeping referrals is easier if you show an interest in them and are seen to be trying to help them succeed. There’s nothing worse than joining a program and then feeling like you’re on your own to succeed or fail.

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