Squidoo Case Study

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One of the reasons I love Squidoo is the ease with which you can put together a nice landing page. The modules they have allow you to add Amazon links, pull from RSS feeds, and many other cool features.

I’ve been using Squidoo to test out the use of landing pages linking directly to affiliate pages. This was mostly a test of how well Squidoo ranked in search engine results, but also a test of how well that traffic converted. While Squidoo pages are currently not ranking well in Google, I have hopes that this will change as Squidoo clamps down on the amount of spam lenses. Even without Squidoo pages ranking well naturally in Google, you can use Squidoo to easily create a landing page as a target for article marketing.

I want to highlight one of the lenses I wrote as a test, about how to watch satellite TV on your PC. I did no link building to this page other than joining various Squidoo groups to gain some PR.

Over the last 30 days, the lens received 90 visitors from search engine traffic. 16 of those clicked through to the affiliate link, for a click through rate of 17%. I’m amazed at the click through rate, considering that my review of the product is, like all my reviews, honest. Perhaps that was a factor, since the other Squidoo lenses on the topic read like sales pages.

Of those 16 that clicked through, 1 purchased the product, for a conversion rate of 6.25% (or 1% of the total traffic).

While the amount of traffic wasn’t amazing, the click through rate was very good. Perhaps with a better product that had a better converting sales page, the purchase rate from those clicks would have been higher.

Considering that I put the lens together with only a little effort, and did almost no link building on it, this is still a pretty good return on my investment. This particular product probably won’t stand the test of time, but as long as it lasts the Squidoo lens will be there, requiring no maintenance.

Given some effort put into finding products that are worth a positive review, and some link building and article marketing driving traffic to the lens, using Squidoo as a landing page platform could be quite profitable.

Have you had any success with Squidoo pages?

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