Arbitrage is the idea that you can make money through the difference between two prices.
Adsense arbitrage works by paying for clicks through PPC advertising, and then converting those visitors into Adsense earnings on high paying keywords. You would typically do this by using PPC advertising to send targeted visitors to a landing page that had Adsense ads on it. In this case you don’t really care about using the landing page to presell a product, but rather to provide enough content to form a framework to pull in Adsense ads for the keywords you’re targeting.
There’s a great post at Greywolf’s SEO Blog about Adsense arbitrage that goes into detail about the process.
Note that you don’t need to use Adsense specifically. Any way of placing ads on a landing page works just as well.
Another form of arbitrage is sports betting arbitrage. In this form, you place bets with online book makers on various sporting events. Each book maker will have slightly different odds, and you’re looking for a difference in odds that allows you to bet both sides of the event and make a profit no matter who wins. The typical sales pitch for websites that will identify sports arbitrage opportunities for you (for a fee, of course) is that you cannot lose.
While that’s technically true, you also have to keep track of the various fees that mount up. Some book makers charge you a fee every time you transfer money into your account with them. You’ll also be paying a fee to the website that’s showing you the opportunities. There may be currency conversion fees, depending on where you and the book maker are located. Make sure that you understand all the fees involved before trying to get into this sort of arbitrage, as they can eat through your profits if you’re not careful.
The Sports Arbitrage Review Site is an excellent site detailing one man’s retirement career in the field. He shares how much he’s made, and warns about related scams on the net. He also reviews websites that provide sports arbitrage opportunties and rates them, so be sure to take a look if you have any thoughts about getting into this field.
With any sort of arbitrage, you make your money in the gap between the two prices. You either need a large gap, or high volume, to make any serious money. Large gaps generally don’t happen that often, so you end up trying to make up for it in the number of transactions.
Arbitrage works any time there’s a gap of some sort. For example, currency arbitrage takes advantage of differences in the conversion rates between different currencies in different regions of the world.
What other sorts of arbitrage opportunities can you think of?
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5 Responses
July 11th, 2007 at 12:05 am Quote
1Yea. I actually saw a video on arbitage on youtube.com from shoemoney.
July 11th, 2007 at 1:11 am Quote
2I haven’t seen that one, I’ll have to look for it. Was it a specific type of arbitrage, or just in general?
July 11th, 2007 at 1:52 am Quote
3This is a great article. I have done a few arbitrage in sport betting. I believe there is an article in Business 2.0 this month about arbitrage using Microsoft Ad Netowkr and Adsense. When I get back home I will see if I can find a link to the article.
July 11th, 2007 at 4:45 am Quote
4personally I think pepperjam’s video is a bit more informative. But you can check these videos out for yourself. Pretty much the buy low sell high.
Shoemoney: http://www.youtube.com/watch?v=rHFczv9oA2w
Pepperjam: http://www.youtube.com/watch?v=IKLNspObGXw
I use to do arbitrage on high end sneakers. But those camping days for Jordans are over.
July 11th, 2007 at 7:16 am Quote
5Thanks for the links to the videos!
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