The one thing I’ve been experimenting is the whole Trackback and linking to useful content.

Absolutely, linking out to genuinely useful content is a great technique.

Jay wrote:

Reciprocal links are not as effective as they once was

Hi Tom, the traditional view of a reciprocal link is a sitewide reciprocal, which is clearly artificial (e.g. you put me on your blogroll, I’ll do the same for you).

What Value Exchange does is facilitate natural looking reciprocal links, the sort that are likely to happen as you go about your normal business of linking out to quality sites in your niche (which also link to you, because you’ve provided something of quality in the niche). Both links are deep links to individual posts, from within individual posts.

I don’t have any hard data on whether Google makes a distinction between the two sorts of reciprocal links, but it fits their philosophy to do so.

Great post. This is the first time to your site. It’s definitely in my RSS reader now.

Hi Chris, glad to have you here!

CommentKahuna is an excellent free software for this as well.

CommentKahuna is a great tool for finding relevant blog to comment on, but basically it simply facilitates blog commenting. This is very different from SBI!’s Value Exchange. In the Value Exchange, you get in page links put there by the blog owner, not a blog comment that may or may not be approved or may be blocked by a spam checker.

So both are a great way of promoting your blog.

CommentKahuna is an excellent free software for this as well. I have used SBI and their value exchange program in the past and found it helpful too!