What follows is a guest post from the folks over at Plaveb.com on the importance of choosing the right colors for your site. If you aren’t thinking about this sort of thing, you should be paying someone who is.
So you have to set up a good grouping of graphics and content on your website, but have you ever thought about the colors? If not, then you must, because colors are as vital part of your website as the graphics or content. The colors you select for your website design creates a lot of disparity. Being conscious that a smattering of colors can lead to an emotional reaction is the key to choose right colors for a website. Knowing what colors have a calming result and which cause feelings of anticipation can choose color scheme very easily. Colors can also be used to make difference and awareness to a design. Colors can direct users to definite parts of a webpage.
Color perception changes from one person to another. Color perception problems are more wide spread than people think, and have more causes and variations.
Colors have a deep affect on the moods of people. There are few colors that have certain effect on a person and summon particular emotions in them and as we know, emotions can be very hazardous to business. Let us see how colors effect the emotions of people through website:
Knowing about what colors symbolize and their subconscious power can be of great advantage when designing websites. Knowing about the target audience, designers can choose colors considerately which connect to the end user thus making the website look eye-catching and tempting.
E-commerce websites can be amended by directing the user in the direction of the purchase button by drawing attention and building contrast.
Author is working with Plaveb Corporation.
Author has vast experience in web design and has good knowledge in choosing colors for website. He has more than 5 years of experience in web designing.
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