The bounce rate for a web site is the percentage of web visitors that land on a page on your site, and don’t look at anything else. They don’t read other articles on your site…and if you’re writing a blog, this should probably concern you.

What does your site’s bounce rate tell you?

Landing Page Targeting

First, you should be able to see the bounce rate for various search terms people have used to find your site. If you cannot, switch to something like Google Analytics, which gives you this info.

If some of those search terms have higher bounce rates than others, that tells you that the landing pages for those terms are not highly targeted. People are coming to your site looking for specific information, and not finding it.

This is a terrific opportunity! Look at the search terms that have higher than average bounce rates, and write landing pages for them that are highly targeted. Link to the highly targeted page from the one that the search engines are sending traffic.

Eventually the search engines will send traffic directly to the new pages, but for now visitors should see the links and be able to get to the targeted pages. By giving your visitors what they’re looking for, you can increase your site’s value to them.

For example, Online Opportunity gets some hits for the search phrase “diy tracking affiliate links”. Those hits go to my post about DIY Link Cloaking. Traffic for that search phrase has a 100% bounce rate, because they’re looking for tracking links, not link cloaking.

I could write a post about tracking affiliate links, and my keyword research has already been done for me by Google Analytics. I know there’s a (small) demand, I know what keyword to use, and I feel that I know what the visitors are looking to find.

You don’t often get guaranteed targeted traffic handed to you, unless you pay attention to high bounce rates on your site.

What’s A Good Bounce Rate?

That’s impossible to say. That’s why I suggested you look for bounce rates that are higher than average for your site.

Bounce rates vary widely based on:

o) Your niche
o) The type of your site (e.g. store, blog, info site, MFA site, etc)
o) Your style of writing
o) The quality of your writing
o) Your use of graphics

and more.

When Is A High Bounce Rate Good?

There are times when a high bounce rate is good. Primarily, if you’re running an MFA (Made For Adsense) site, you don’t care about keeping visitors on your site. You want them to click through to ad links that earn you money. So a high bounce rate isn’t really an issue for you.

Overall, though, you want to keep bounce rates low, so that people see more than one page on your site. That gives you more than one opportunity to take search engine traffic and convert them into regular readers.

What sorts of bounce rates do you typically see?

4 Comments

• At January 9, 2010, Niche Marketing Breakthroughs wrote:

  This is a very interesting thought!

  However, some caution may be needed before going out and doing all this work. You may have bounce rates for search terms that have no marketing value for affiliate work (not buying keywords). So the only hope for income is through google or yahoo ads, etc.

  Best then to leave it alone.

  Or, on the other hand, you will find people appreciate that you have answers to their issues (non-buying keywords) and remember where they got the answer. They come back, or refer you (backlinks), when they help others. So go ahead and write a short, informative article.

• At January 9, 2010, Jay wrote:

  Obviously, if you're selling things, keyword research is always important, regardless of where your keyword ideas come from.

  On the other hand, if you're monetizing traffic via ads, nearly any keywords that get traffic are good ones.

• At March 23, 2010, paul fald wrote:

  I have a bounce rate of approximately 75% for my site(not good).

  I will go now back to Google Analytics and have a closer look, I certainly want to have a lower figure.

  Great article, thank you !

  Paul

• At May 12, 2010, cna training wrote:

  Bounce rate is very useful. I had a bounce rate of 80% on my home page. I included some pictures and a video, I've got it down to 30%!

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Unfortunately, I had so many spam comments that I just deleted them all. My apologies to the legitimate comments in the past year that got deleted, too. With the new version of Wordpress I should be able to keep up with moderating comments now.

If you find links not working, do let me know. It’s hard to tell what plugins might not be working, and it’ll be slow going for me to double check each.

In other news, the ebook that I’d written long ago and intended to sell, will shortly be given away for free. I’ll post it here when I do, as a reward for the people who keep checking back here even after so long a time of inactivity.

On an SEO note, the search engine traffic to the blog has not dropped off due to my lack of updating the site. So while new sites do need regular updating to keep their rankings, established sites (mine had about a year and a half of regular posting) apparently do not. Something to keep in mind.

3 Comments

• At November 23, 2009, Josh wrote:

  Jay, I am glad to see you get back into the groove of things. It's been nearly a year since your last post but who cares! Maybe just set a goal to post once a week or maybe even once a month. Either way, welcome back! :-)

• At November 23, 2009, Jay wrote:

  Thanks Josh! I'm not sure how often the updates will be, but I'll put something up now and then.

• At March 6, 2010, Photoshop CS4 Training Online wrote:

  Thanks Jay for the SEO nugget you just share with us. I just started a new blog integrated to my existing website and I am trying to keep up with posting regularly. I have also noticed awhile back that another blog of mine has dropped in Google PageRank when I did not updated it for about 3 months. Then when I started posting again within 2 weeks the PR went back to its previous value.

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Generally, the advice runs in two flavors. One set of people say that you need to submit your site and do a fair amount of work. These are generally the people trying to get you to pay them to do the work. Another set of people say, just put some links out there and Google will find you.

I subscribe to the second theory, but had it brought home to me recently just how easy it is to get a site indexed in Google. Remember that Google *wants* to index good sites. That’s its job, to index good sites and deindex bad sites.

I wrote a site about places to get organic food in the small town where I live. The search volume on the town’s name and “organic food” was non-existent (I was probably the only one searching on it). So I didn’t bother creating links to this site anywhere, submitting it to Google’s webmaster tools, I didn’t create a sitemap file, etc.

What I did do was use Google Analytics, so I could see how few people visited the site, and I sent out a few emails to local people I knew who might be interested.

Less than a week later, the site was indexed. Maybe sooner than that, since I didn’t bother checking until a week later, out of curiosity.

So the moral is, if you’re creating a site and you don’t want it indexed, don’t use Google Analytics, and don’t send the URL around in emails that might pass through Google.

4 Comments

• At October 15, 2008, Caroline wrote:

  It's interesting that Google might be indexing new sites mentioned in Gmail emails.

• At October 28, 2008, Tom At The Home Business Archive wrote:

  Google seems to work in mysterious ways, it seems that Google indexes you faster if you use some of their own services, like Blogger for instance.Thanks for sharing this information.

• At November 13, 2008, Armen Shirvanian wrote:

  It is entertaining to think about the non-standard situation of where someone would not want their material released over search engines. It could be tough to do this without putting a block on spiders that travel around. Search engines find material in locations that we forgot or did not know existed.

• At January 23, 2009, loco wrote:

  didn't know that my free voice email number hasn't been working, who knows how long.......i believe it was through evoice......does anybody know another good free email number site?

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While the poster made some points I didn’t agree with (namely using nofollow when linking to certain authority sites), the basic principle is an excellent one. Web sites and blogs are treated the same as far as Google goes, but blogs have some characteristics that make them less reputable in Google’s eyes. One of those characteristics is the huge number of outgoing links on the typical blog post.

Not necessarily in the post itself, but between comments and sidebars, most blog posts have tons of outgoing links. Wordpress by default will add nofollow to comment links, but does follow for everything else (although this may also depend on your theme). This has a few effects.

First is that the value of any one of those outgoing links is diluted. Second is that a page with too many outgoing links isn’t as reputable, and will most likely rank lower in Google results. This is primarily a concern if you’re targeting highly competitive keywords, and have already nailed the rest of the SEO factors you can control.

Unfortunately, I haven’t been able to find a plugin that provides an easy way of adding nofollow to all the outgoing links except for in-post links. Most of the plugins are either designed to remove nofollow from comments, or to add nofollow in specific cases (such as links to Wikipedia). The best list of plugins I’ve found is Andy Beard’s Ultimate List of DoFollow/NoFollow Plugins. Scroll down to the nofollow section for some interesting ones.

If you experiment with this technique and have any results to share, head over to the Bloggeries Forum post and let us know.

5 Comments

• At April 30, 2008, David Shaw wrote:

  I have done alot of experimenting with the use of NoFollow, and found the best way to go about it, is to edit your sites template your self.

  I use nofollow when linking to authority site, and like to control the flow around my site, to avoid duplicate content, etc.

  I seem to be doing something right, as my blog is ranking well in SERPs and has PR2 on some pages, and the blog is 2 months old.

• At May 2, 2008, Tom Lindstrom wrote:

  I have a Wordpress blog with the no follow tag disabled in the comments area.I believe in giving a link back to those who take the effort in commenting on my blog.I don´t get any spam because I approve every comment manually.

• At July 22, 2008, Tom Walsh wrote:

  Thanks for the info, I'm new to wordpress so I'm not sure how i disable the no follow. I like to return the favour if someone comments on my blog but it would be good to enable no follow for authority sites. I shall be looking in to this. I've a long way to go with this damn SEO stuff. :-(

• At July 22, 2008, Jay wrote:

  [quote post="553"]I’m new to wordpress so I’m not sure how i disable the no follow.[/quote]

  There's a plugin that'll do it automatically. Look at the link in the post to Andy's list, and you'll find a number of plugins that will disable nofollow for you.

• At August 6, 2008, tucson seo wrote:

  I found that on some sites I've followed authoritive links and this has helped my rank on some choice keywords. I think the ranking results in many cases will depend on the topic of the website...the competition...

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More often is best, of course, but if you can only update the site once a week, then make sure you do update it each week at about the same time. Don’t publish a flurry of updates one week, then nothing for a couple of weeks.

The reason is that one of the factors Google uses to rank your site in search engine results is the consistency of site updates. Imagine that you’re Google, trying to figure out which web site to put in the number #1 slot for a particular keyword. All other things being mostly equal, would you go with a site that was updated inconsistently, or one that had regular updates? Google goes with the regular updates because, to them, that reflects a more reliable site.

Note that having no updates might be perfectly fine for your site. My neglected niche sites are ones that are not updated at all, and continue to get a trickle of traffic. You won’t get #1 in Google, but you might get onto page 2 if your other SEO factors are good.

Inconsistent updates really hurt, though. I have another niche site that I’ve had trouble finding time to update. It was on the road to being high on the first page of Google for its keywords, but the inconsistent updating has killed its rankings. I’m not sure how long it will take me to reestablish its credibility (assuming I can find the time to update it!)

My recommendation for new blogs starting out is to pick specific days of the week to publish new posts, and then to stick with those days. If you write more one week than usual, schedule the posts ahead. That will help if you come up short another week. And make sure that you pick a posting schedule you can live with long-term. There’s no sense posting 20 times your first week and then going to once a week after that.

Remember that creating a niche content site should be seen as a long-term investment. Don’t burn yourself out before you see the rewards!

7 Comments

• At April 23, 2008, Eric Go wrote:

  I do agree with you.

  and I had experienced this when I was just starting to blog.

  My site became virtually dead after just a couple of weeks without any updates.

  I had seen some blogs though putting in a "On blog leave". I'm not so sure how this works.

  Eric

• At April 23, 2008, Jay wrote:

  I've never checked into taking a break from the blog, so don't know if there's some way to tell Google, "I'm taking a break, don't hurt my rankings". It'd be worth checking into.

• At April 23, 2008, On Stage Lighting wrote:

  Hi Jay

  I have long known the benefits of regular posting but I am still struggling hit my self imposed posting target (it's not that high, either). The trouble is my life is so un-clockwork that I have to try to aim for # posts per month.

  If I could say "Mondays Wednesdays Fridays", I think it would be easier. I don't suffer from a shortage of content but actually making time to get it done is hard when your life/work doesn't have a schedule (at all).

  I am trying to learn more about blog productivity by listening to advice from ProBlogger et al.

  I am thinking of creating international "Leave your stats/adsense/social netoworking/affilate accounts alone!!!" week.I reckon all those little bits of time could ad up to another couple of articles per week. What do you think?

  Best wishes

  Rob

• At April 23, 2008, Jay wrote:

  [quote post="545"]I am thinking of creating international “Leave your stats/adsense/social netoworking/affilate accounts alone!!!” week.I reckon all those little bits of time could ad up to another couple of articles per week.[/quote]

  You should definitely try that! Most of the stats don't have any real-time meaning that will help you blog better, they're best viewed over time anyway. It's so tempting to get on and check them, but you can easily eat up enough time to do another post each week.

  I'm fond of a Monday-Wednesday-Friday schedule. If I ever cut back posting here to three times a week, that's what I'll go to. It helps to have a defined day and time for posting. I think to myself, "Google's going to be looking for that post on my regular day and time, I don't want to miss getting it indexed as soon as possible", and it helps motivate me to get the post done.

• At April 24, 2008, Tom Lindstrom wrote:

  It´s hard to come up with something useful on a daily basis, or how often the blog is updated.I have updated my blog daily, but it is hard to keep up.

• At April 28, 2008, On Stage Lighting wrote:

  Hi Jay

  Have been looking at my posting workflow. Here a few things that I have found out that work for me.

  - Find out what time of day you prefer writing and set that time aside with the browser, twitter, skype, email shutdown. Forget about everything but your imaginary reader. ( I have always used imaginary readers to aim my posts at).

  - Break up the creative process. Write a few points down and come back later to expand. Don't stop writing though, just work on another post. This more "professional" approach to writing as a process is more productive for me.

  - Just because you post everyday, doen't meant that you have to write THAT article THAT day. The web is so immediate that this has only recently occured to me. I realised that all the top blogger were working at least 2 or 3 articles ahead. This gives you more space to develop, check and edit articles.

  - Use the timestamp feature on Wordpress to publish pre written articles when you want to. Sometimes I have weeks when I can write loads, sometimes no time at all. I am going to take more advantage of timestamp.

  I have had a hard look at the weaknesses in my workflow (I am not a professional writer) and have identified some good ways to improve my own blogging life. I am currently writing myself "into post profit" by stocking up on six articles that I will publish in the next few weeks that will give me the space to create my content with less panic.

  Cheers for now.

  Rob

• At April 28, 2008, Jay wrote:

  [quote post="545"]Break up the creative process. Write a few points down and come back later to expand. Don’t stop writing though, just work on another post. This more “professional” approach to writing as a process is more productive for me.[/quote]

  I often have drafts that start out as little more than bullet points. It really helps me to not lose something important I wanted to mention, and makes it easy to come back later and fill in the rest.

  [quote post="545"]Just because you post everyday, doen’t meant that you have to write THAT article THAT day.[/quote]

  Wordpress's timestamp feature saves loads of time. I'm working from day to day right now, just because of what else is going on in my life, but I'm normally a week ahead in my posts. It's great, because after I think I'm finished with a post, I'll often come up with improvements to it that I can put in before the post goes live.

  My biggest problem is that I'm a natural procrastinator, so there's still some discipline needed for me when I get ahead in posting to keep ahead.

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My review of the Big Dog Heavy Hitter’s Co-op Program, and my Stealth Money Maker Review are two good example.

Doing a search on “Big Dog Heavy Hitters” or “Stealth Money Maker” puts my reviews in the #1 spot, with the actual program page further down. And this is generally just a day after I write my review.

In one day, getting the #1 spot in Google for a new program.

I can’t claim to have any secret here, it’s something that anyone can do. Here are the key elements:

Your blog must have some age

In Internet terms, my blog, being about 10 months old, is nearly ancient! Most blogs die off much earlier than that. So Google sees my blog as more of an authority, because of the age.

Your blog must be SEO optimized

The meta keyword and meta description tags should be used, and contain the post title. The post title should be in an H1 heading. Have good keyword density, etc.

Many Wordpress themes aren’t SEO optimized by default, in particular many do not put post titles in an H1 heading.

You should review programs that are newer than your blog

The difference in ages between the two sites is enough to give your site more authority in Google’s eyes, even though their site has the keywords in their domain name.

Post daily

Google loves frequently updated sites, so daily posting helps your posts to get indexed very quickly.

Use sitemaps

Use a plugin that creates sitemaps automatically and lets Google and Yahoo know about them. This helps Google determine the most recent content.

Follow all of the above, and you should be able to outrank the program pages themselves. For most programs, that isn’t a big deal, but if you hit one that becomes extremely popular all of a sudden your review is now seen as an authority and you’ll get a good share of the organic traffic from searches.

2 Comments

• At February 19, 2008, Gaje Master wrote:

  This is very good advice Jay. I let my blogs sit for a while and when the Google Page rank updated my blog plummeted which was very bad for me. I even loss a lot of my traffic and subscribers because of this. Lesson learned the hard way. I am now trying to get back into posting more frequently so that i can help my page rank and hopefully make more money through blogging and the other things that i have been doing on my blogs.

• At February 19, 2008, Jay wrote:

  Hi Rosa, yes, letting sites go stale is a bad idea. In these days of some RSS readers automatically pruning feeds that haven't had an update in a while, the subscribers may not even know that you're not in their reader any more.

  Luckily, it's easy to recover from by getting back into updating the sites. The sites still have their age, and Google will like that they're being updated again.

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Today, I want to talk about using free keyword analysis tools when you’re trying to come up with a title for a new post. It’s important that your title contain keywords that have some search volume attached. As far as Google is concerned, the title of your post is one of the most important indicators showing what the post is about.

Let’s use Google’s Keyword Tool as an example. Let’s say I want to write a post about a new camera we just got (the Canon Powershot S2 IS). So maybe my initial thought is to name the post, “My New Canon Camera”.

At Google’s keyword tool, if I type in “canon camera” into the keyword box, and click “Get Keyword Ideas”, I’ll see that there is a good amount of search volume for that phrase. But there’s also quite a bit of advertising competition. That doesn’t necessarily means it’s a bad idea, since we’re not advertising. But if there’s that much advertising competition, there’s probably quite a few websites, too.

Going to Google.com and typing in “canon camera” (with the quotes), I see that there are nearly 3 million websites with that exact phrase. Ranking well for it will be difficult for a blog post.

Okay, back to the keyword tool. If I look down the list, I’ll find that some people are searching for the exact name of my camera, “canon powershot s2 is digital camera”. The search volume isn’t as high as “canon camera”, but there’s far less advertising competition and the keyword is better targeted.

Going to Google and searching on “canon powershot s2 is digital camera” (with the quotes), I see there are only about 25,000 websites with that exact phrase. Much better than 3 million!

So I’d name my post something like “Canon Powershot S2 IS Digital Camera First Impressions”. That tells Google that my post is about that particular camera, and the post will then rank higher for it than it would have for just “canon camera”.

Taking a few minutes before writing your next post can help to ensure more organic traffic in the long-term.

P.S. It’s also important that your post title appear in the URL, so if you’re using Wordpress make sure to set up a custom permalink structure.

6 Comments

• At January 11, 2008, Thomson Chemmanoor wrote:

  Jay,

  Writing Unique Titles are key to Search engine optimization and getting higher ranking in SERPs. I definitely agree with you post also Google keywords tool is one of the best tool if you are looking for a free keywords tool. Thanks for sharing.

  Thomson

• At January 11, 2008, betshopboy wrote:

  Finding the right keyword to target can sometime be a creative art in itself, it is easier said than done and I would say practice makes perfect.

• At January 11, 2008, Jay wrote:

  [quote comment=""]Finding the right keyword to target can sometime be a creative art in itself, it is easier said than done and I would say practice makes perfect.[/quote]

  It is very much an art...the title has to attract search engines and interest humans. The search engine are the easy part!

• At January 13, 2008, Paul wrote:

  I have always use nichebot to research post titles and content. Google's keyword tool is also a good tool to use when looking for LSI keywords.

• At January 13, 2008, Jay wrote:

  I prefer nichebot, too, for the better numbers you get out of it. But not everyone wants to spend money for keyword analysis, especially for blog titles.

• At January 31, 2008, Trendy Money wrote:

  [quote comment=""]I prefer nichebot, too, for the better numbers you get out of it. But not everyone wants to spend money for keyword analysis, especially for blog titles.[/quote]

  Thats great advice for all website/blog owners. Not only does it give you good ranking in search engines but you will discover that you are getting much more targetted readers - who are actually likely to spend time on your site reading the content.

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That’s a bit like saying, “You can’t know how the laws of physics work because you aren’t God”.

While it’s true that we can’t know exactly what Google does, we can observe the effects. We can make changes to what we do, pass them through Google’s black box, and then see what the effect is on our rankings in Google.

This is the same process that has given us flight, and computers, and every other technological advance.

Further, with Google we do know their goals.

Google loved the early days of the web, when people linked to each other because the content was relevant. That’s the environment in which Google was created, and flourished. Google itself changed that landscape, by being successful enough that gaming Google was profitable. But that’s the environment that Google wants to get back to.

Where every link is relevant and in context.

Obviously, not even Google can get rid of paid links and the like. But, they can try to make sure that those sorts of artificial links do not impact a site’s ranking in Google search results.

Understanding that motivation gets us a long way to being able to make educated guesses about what Google might be doing. We can then experiment to see if the results support those educated guesses or not.

So while we can’t know exactly what Google does, we can come to conclusions that are close enough to let us improve our search engine rankings. That’s the whole point of search engine optimization.

Finally, I’d be remiss if I didn’t plug Aaron Wall’s SEO Book. Aaron has done a lot of the experimenting and thinking for us, so that we can start out ahead of the SEO game.

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It’s a cartoon based quiz that makes for a humorous look at SEO topics. You’re given a cartoon and a list of terms, and must figure out which term each cartoon is satirizing. It’s great fun, and you can find their post about the quiz here.

Here are my results:

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In general, link exchanges don’t work they way most people do them. Search engines aren’t crazy about reciprocal site wide links, so putting another blog on your blogroll in exchange for them putting you on their blogroll isn’t going to do either of you very much good, SEO-wise.

The right way to do link exchanges is to find another site in your niche that you would like to have linking to you. Find a single post on that site that has some text you want as anchor text for a link to your site, and then convince the owner to make that text a link to your site. You can offer a link on a relevant post of yours.

Done this way, the link exchange looks natural to search engines, and you both get a boost in search engine results positioning.

How do you find these sites with owners who are willing to exchange links? Contact every suitable site in your niche, and ask. Yeah, that’s a lot of work, which is why most people don’t do it.

Well, while going through all the Site Build It! tools for my series of SBI! review posts, I came across a link exchange marketplace they offer, called the Site Sell Value Exchange.

You register your site with the exchange, and specify the niche for the site by entering the most common keywords you’re targeting, and a description of the site. The exchange then gives you a list of other sites that cover similar topics, and you can contact the site owners and offer to exchange relevant in-post links.

The exchange takes the hard work out of doing link exchanges right, by providing you with a list of sites whose owners are already willing to exchange links and who want you to contact them about it.

I know my SBI! posts lately have started to sound like I’m a big fan, but I am quickly becoming one. The more I see of the SBI! tools, the more it seems like they have everything put together extremely well. The exchange is just one of the publicly available examples.

Click here for more info on the Site Sell Value Exchange.

7 Comments

• At December 1, 2007, Jeff the Make Money Online Expert wrote:

  "Find a single post on that site that has some text you want as anchor text for a link to your site, and then convince the owner to make that text a link to your site. "

  CommentKahuna is an excellent free software for this as well. I have used SBI and their value exchange program in the past and found it helpful too!

• At December 1, 2007, Chris Jacobson - Internet Marketer @ MoneyMakingScoop.com wrote:

  Great post. This is the first time to your site. It's definitely in my RSS reader now.

• At December 2, 2007, Jay wrote:

  [quote post="429"]CommentKahuna is an excellent free software for this as well.[/quote]

  CommentKahuna is a great tool for finding relevant blog to comment on, but basically it simply facilitates blog commenting. This is very different from SBI!'s Value Exchange. In the Value Exchange, you get in page links put there by the blog owner, not a blog comment that may or may not be approved or may be blocked by a spam checker.

  So both are a great way of promoting your blog.

• At December 2, 2007, Jay wrote:

  [quote post="429"]Great post. This is the first time to your site. It’s definitely in my RSS reader now.[/quote]

  Hi Chris, glad to have you here!

• At December 2, 2007, ScottUA wrote:

  Good information here. The one thing I've been experimenting is the whole Trackback and linking to useful content. That seems to work really well for getting a lot of quality links back from sites.

• At December 2, 2007, Work At Home Tom wrote:

  Reciprocal links are not as effective as they once was, trackbacking and linking to relevant content works.I agree with ScottUA.

• At December 2, 2007, Jay wrote:

  [quote post="429"]The one thing I’ve been experimenting is the whole Trackback and linking to useful content.[/quote]

  Absolutely, linking out to genuinely useful content is a great technique.

  [quote post="429"]Reciprocal links are not as effective as they once was[/quote]

  Hi Tom, the traditional view of a reciprocal link is a sitewide reciprocal, which is clearly artificial (e.g. you put me on your blogroll, I'll do the same for you).

  What Value Exchange does is facilitate natural looking reciprocal links, the sort that are likely to happen as you go about your normal business of linking out to quality sites in your niche (which also link to you, because you've provided something of quality in the niche). Both links are deep links to individual posts, from within individual posts.

  I don't have any hard data on whether Google makes a distinction between the two sorts of reciprocal links, but it fits their philosophy to do so.

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