For a while now, I’ve been experimenting with Google Adwords.
I’ve always thought that the PPC model, paying for clicks and converting those clicks into higher margin sales, was a good one. But I’d never before invested the time to figure it out. Well, a few months after I started, and I […]

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When you’re planning on doing an Adwords campaign to sell affiliate products, you need a mini-site to boost your quality score (for more info, see my post on Adwords quality scores).
But how do you make a mini-site?
Search around for information, and you’ll see some software programs that are supposed to create […]

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I talked a bit about the Adwords quality score yesterday, and the importance of landing pages.
Let’s expand on landing pages today, because they’re important for more than just boosting your Adwords quality score. Basically, what’s good for your quality score is good for your campaign.
So what’s the purpose of a landing page outside of […]

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photo credit: ogimogi

I haven’t made nearly the progress I had planned to make going through the Adwords training. What I have gone through, though, shows me that I understood more than I thought I did about how it all works. I’m still missing the trial and error practice that goes into getting […]

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The first advertising exercise finished over at The Advisory Panel, and as a result I discovered that some of the PPC basics I took for granted weren’t very clear to everyone. So I figured it was time for a post about them.
When you’re paying per click for your advertising, you have to make sure […]

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