To close out the week, I’m pleased to bring you a guest post by Chris Lang. Chris provides some great reasons to give your customers detailed instructions for setting up an email whitelist after they’ve signed up for your mailing list (and then Chris even gives you a tool to generate the instructions!) […]

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I seem to on a reputation theme this week, for some reason.
When you’re trying to market a product or service, one of the key tools you have is the trust a prospective customer has in you. After all, if they trust your judgment, and you say that a product will help them, they’ll probably […]

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Reputation is a subject I return to over and over again.
There seem to be two broad categories of Internet Marketers. Those who simply copy what everyone else is doing, including heavy use of Fear Based Marketing, and those who make their own way. This post is mostly aimed at those who simply copy […]

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So many of the Internet Marketing techniques that are promoted these days are fear based.
Countdown timers, limited time offers, good for one-day-only, this video is being pulled soon, price increase tomorrow, etc. All these are basically ways to play upon a potential customer’s fear of missing out, to stimulate them into purchasing a product […]

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In Wordpress, you have the option to insert a more tag in your post. The effect of this is that anywhere the post appears other than the actual post page, the post content stops at that point with a link along the lines of “Click here to read more”.
I’ve always hated seeing […]

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